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Return on Investment

 
The reason the Return On Investment figure is so useful is because of the number of different results it can give you, both directly and indirectly. As a point of comparison, we have also included the averages for the various advisory services.*
 
:: Average # of Shares/Contracts

You will have noticed that, whenever we calculated the ROI for a particular type of trade, we always had to work out the number of shares or contracts involved. When you have done this for a period of months, it will give you the average number you need to either buy or sell (depending on whether you're going long or short) each time you trade.

Average

521 shares

11 contracts

:: Average Investment

As part of the ROI calculations, we also had to work out the amount of money you had invested in the market, which we did by multiplying the number of share or contracts by their cost. Over a period of months, this will give you the average amount you could reasonably expect to invest whenever you trade with a particular service.

Average

$7,433.29 for shares

$2,906.55 for options

:: Average $ Return per Trade

As part of calculating the gross profit for each type of trade, we multiplied the amount you had outlaid for each trade by the return that each trade generated. That gave us a dollar return per trade. When you calculate these figures over a period of months, a simple average of them will give you the average dollar return per trade.

Average

$280.17 for shares

$446.14 for options

     
:: Average Brokerage

To calculate our net profit, we had to work out the amount we had paid on brokerage. That gave us a monthly brokerage figure. Dividing that by the average number of trades for that month will give you the average brokerage per trade. Once again, if you calculate that average for a period of months, it will tell you how much you would expect to spend on brokerage.

Average

$21.57 for shares

$45.84 for options

:: Largest Monthly Gain/Loss

Tracking the monthly ROI figures over a period of time will allow you to see at a glance what the largest monthly gain for the service was, along with their largest monthly loss. These figures are particularly important when assessing the volatility of a service - a large gap between those two numbers means that you could expect a high degree of volatility.

Average

G=57%, L=22% for shares

G=39%, L=12% for options

:: Win/Loss Months

The ROI also tells you whether the month was a winning month or a losing month. Tabulated over time, they will tell you not only how many months in a year were winners but also how many winning months in total they have had. Converting that into a percentage (by dividing the number of winning months by the total number of months) then gives you their percentage win figure.

Average

71.9% for shares

73.7% for options

     
* The point to remember about these results is that they reflect the performance of the services based on the particular trading profiles being used. As they change, so will these results. Generally, the profile we use is a trading bank of $20,000 and a risk of 20% for stock advisors, $20,000 and 5% for option services and $20,000 and 100% for market timing services.